Facts & Stats on the Internet

April 8, 2011

From Matt Michel

Some interesting stats about the current state of the Internet from Focus.com (with my comments in parentheses)...


- Used by 1.9 billion people

- There are 2.9 billion known email accounts

- 25% of email accounts are business or corporate accounts

- 294 billion emails are sent daily

- In 2010, 107 trillion emails were sent (as a number, that's more than seven times the size of the U.S. national debt)

- Spam accounts for 89% of all email (I bet closer to 95% of my email is spam)


- There are 255 million websites

- 21.4 million websites were added in 2010, representing 8% of all websites

- There are 109 million domain names

- 7 million domain names were added in 2010, representing 6% of all domain names (what's really incredible is that there are any domain names left)


- The Internet is used by 2 billion people

- The number of people using the Internet increased 14% in 2010 (amazing that usage is continuing to grow at this rate)

- The leading web browsers are Internet Explorer (47%), Firefox (31%), Chrome (15%), Safari (5%), and Opera (2%) (for all of the hype Apple generates, one would think Safari would enjoy greater share)

Internet use is greatest in
- Asia (42%)
- Europe (24%)
- North America (14%) (Wow! I would not have guessed North America would trail Asia and Europe by this amount)
- Latin America/Caribbean (10%)
- Africa (6%)
- Middle East (3%)
- Australia/Oceania (1%)

Spam is greatest in
- Europe (39%)
- Asia (34%)
- Latin America/Caribbean (13%)
- North America (10%) (I also would not have guessed North America would be underrepresented in spam - of course, the amount of offshore spam also suggests that there's not much we'll be able to do about it)
- Africa (3%)
- Australia/Oceania (1%)


- There are now 600 million Facebook users (gulp)

- In 2010, 250 million Facebook users were added (big gulp)

- Every day, 20 million Facebook apps are installed

- 70% of Facebook users live outside of the U.S. (conversely, this means that 58% of the U.S. population is using Facebook)

- During 2010, 100 million Twitter accounts were created

- During 2010, 25 billion Tweets were sent

- There are 152 million blogs


- Every day, 2 billion videos are watched on YouTube

- Every minute, 35 hours of video is being uploaded to YouTube

- Videos are watched by 84% of Internet users (how can 16% of Internet users spend any time online and avoid video?)

- Only 14% of Internet users have uploaded a video

- Every minute, 3 thousand images are uploaded to Flickr

- More than 5 billion images are hosted on Flickr

- More than 36 billion images were uploaded to Facebook in 2010 (this has gotta be a typo... right?)

So what does all of this mean for your business? No matter what kind of business you operate, you better get wired or you will get wiped out.

Source: Comanche Marketing. Reprinted by permission.
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Copyright © 2011 Matt Michel

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