Upcoming PHCC Webinars

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Webinars from the PHCC Educational Foundation are an easy way to get great training delivered straight to your desktop or tablet.

Register below for our upcoming sessions. PHCC members can log into this site to access our library of previously recorded sessions at no charge. Coming soon, non-members will be able to purchase access to these previous sessions as well.  


 

A Two-Step Process to Getting New Clients from Your Most Profitable Zip Codes

Date: Wednesday, September 21st, 2016
Time: 3:00pm - 4:00pm ET
Free Member Webinar 

We all remember that feeling of a ‘promising new start’ that the new school year brings. Hard to believe that 2017 is just around the corner!  Which means now is the time to start developing your Web Marketing strategy for next year. Having an effective plan in place for 2017 is vital for any successful plumbing-heating-cooling business – and it positions you ahead of the competition.

So now what? Try the same old marketing strategies? Here’s a better idea… What if you could structure your marketing around specific zip codes to go after the BEST customers only? What PHCC member wouldn’t want to do that! After all, those are the customers who spend the most while causing the fewest headaches.

Market Hardware’s team of experts led by Brian Kraff, Founder and CEO, will explain a simple two-step process for getting the most out of your Web Marketing by targeting the zip codes that matter most.

Click here to register 

Speaker: Brian Kraff, Market Hardware
Sponsor:  PHCC Educational Foundation and Kohler

 

Driving Sales of ENERGY STAR® Water Heaters through Early Replacement

Date: Wednesday, October 12th, 2016
Time: 3:00pm - 4:00pm ET
Free Member Webinar 

The ENERGY STAR Program and partnering utilities, energy-efficiency organizations, retailers, and manufacturers are continuing their promotion of early replacement as a means to help consumers understand the value of a certified water heater and drive purchases. Use of a proactive, early replacement sales strategy has helped open up customer dialog about the benefits and cost savings associated with ENERGY STAR certified water heaters that is often overlooked by a customer when seeking an emergency replacement. Attendees for this webinar can learn how to integrate elements of this national promotion, such as special limited-time offers as well as messaging and marketing materials, into their sales & marketing strategy to benefit their bottom line.  

Click here to register 

Speaker: Mark MichalskiCadmus
Sponsor:  PHCC Educational Foundation and Kohler

 

The ‘IAQ Marketing Challenge’: Building an Integrated Digital Marketing Strategy

Date: Wednesday, November 2nd, 2016
Time: 3:00pm - 4:00pm ET
Free Member Webinar 

Though whole house retrofits are very often the ideal solution to all kinds of indoor air quality problems, energy auditors and home performance contractors are rarely the first call for homeowners acting on these issues. To typical customers and the people who influence them (like doctors), home performance contractors are not yet the obvious solution.

This frames the challenge of marketing both IAQ diagnostic and retrofit services. We’ll directly address this marketing challenge, and identify tactics and approaches to overcome the lack of understanding and awareness that most homeowners have about the root causes of poor indoor air.

Learning Objectives:

  • Understand the different drivers of homeowner concerns about IAQ.
  • Learn keywords and concepts that will help direct your messaging.
  • Identify specific marketing initiatives that can position your company for this opportunity and grow your IAQ-related leads.
  • Hear about what’s working for contractors out there who are successfully marketing IAQ.

Click here to register 

Speaker: Peter Troast, Founder and CEO,  Energy Circle
Sponsor:  PHCC Educational Foundation and Kohler

 
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