Upcoming PHCC Webinars
Webinars from the PHCC Educational Foundation are an easy way to get great training delivered straight to your desktop or tablet.
Register below for our upcoming sessions. PHCC members can log into this site to access our library of previously recorded sessions at no charge. Coming soon, non-members will be able to purchase access to these previous sessions as well.
- Past Webinars Available for On-Demand Viewing - Members Only
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The ‘IAQ Marketing Challenge’: Building an Integrated Digital Marketing Strategy
Date: Wednesday, November 2nd, 2016
Time: 3:00pm - 4:00pm ET
Free Member Webinar
Though whole house retrofits are very often the ideal solution to all kinds of indoor air quality problems, energy auditors and home performance contractors are rarely the first call for homeowners acting on these issues. To typical customers and the people who influence them (like doctors), home performance contractors are not yet the obvious solution.
This frames the challenge of marketing both IAQ diagnostic and retrofit services. We’ll directly address this marketing challenge, and identify tactics and approaches to overcome the lack of understanding and awareness that most homeowners have about the root causes of poor indoor air.